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In this tutorial, Aaron from ChartMogul explains how to set up subscription analytics and data infrastructure to provide insights into recurring revenue, essential for business optimization and growth planning. Key metrics like Monthly Recurring Revenue (MRR), churn rate, average revenue per account (ARPA), lifetime value, and cash flow are tracked. Users can segment customers by plan, region, and sales rep, and also add custom attributes for complex customer cohorts. To begin, users need to import data into ChartMogul via direct integrations with various billing systems like PayPal and Chargebee. A straightforward process is outlined for adding custom data sources using API information.
