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Lorrie highlights the importance of having a photo for identification, referencing a common practice in copy. Audience members suggest keeping photographs separate from headlines and subheadings and emphasize the need for clear captions. John adds that pictures should be effectively utilized in their space and mentions that writers often act as copywriting consultants. He notes the appeal of images depicting a relaxed lifestyle, like being on a beach, versus more professional shots. John shares that he uses an old seminar photo, indicating that while having a picture is essential, it serves more as a reference than a critical component of the copy.
