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In this video, Henry explains how to create a go-to-market strategy using a real product example. He defines a go-to-market strategy as a plan to effectively introduce a product to target customers through appropriate channels, following positioning and messaging work. The strategy consists of three stages: pre-launch, launch, and post-launch. During the pre-launch, the focus is on building awareness and credibility by educating the target market, facilitating beta testing, and generating organic interest. The launch phase aims to drive user adoption through announcements across organic channels and paid advertising. Finally, in the post-launch stage, the goal shifts to optimizing and scaling the marketing channels for sustained growth.
