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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch, using a template suitable for a successful freelancing business. Key topics covered include crafting an effective proposal, essential components to include, and how to send it for signature. For those looking to create a proposal from scratch, the process involves obtaining a clear client brief by asking specific questions about the client's business, target market, desired visitor actions, unique selling points, average customer value, and current acquisition methods. A downloadable Word template is available via the link in the description for convenience.