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In this video tutorial, Jordan Steen, known as the Serial Entrepreneur, outlines how to create a convincing proposal for potential clients. He emphasizes the importance of detailing your services and costs to effectively communicate your value. The video provides a step-by-step guide on what to include in the proposal to secure deals. Steen encourages viewers interested in marketing agencies, personal branding, or online business to subscribe for future content, trainings, and templates. The tutorial includes a screen demonstration showing real proposal examples for better understanding.