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This business model canvas tutorial focuses on Lego, highlighting key components. Step 1: Customer Segments - Lego adds value primarily to children, while also targeting parents, grandparents, and retailers. Step 2: Value Propositions - Identify the problems solved or needs fulfilled for each segment, using color coding for clarity. Lego's creative playtime is the main value proposition for children, while parents and grandparents value high-quality educational toys that are easy to obtain. For retailers, Lego attracts customers and provides appealing store decoration.Step 3: Revenue Streams - Lego generates income primarily from toy sales. Throughout, note the emphasis on using post-its to organize ideas effectively.
