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In this video tutorial, Meg discusses the importance of a brand questionnaire for brand photographers. She shares insights on the key questions she asks clients when planning branding photo shoots. Although she uses more than four questions, she highlights her favorite ones that she believes are essential. Meg clarifies that the brand questionnaire is sent after the client has booked and paid a deposit, following an initial connection or sales call in which she gets to know the client and their brand. This approach ensures a tailored experience for each client and enhances the planning process for effective branding photography.