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Okay. Hello everyone. welcome to this presentation. this presentation entitled The Fundamentals of Writing to Sell. Now, if you are watching this, Im hoping that you are from the Copywriting Collective Discord Server. if youre watching this and youre not from the Copywriting Collective Discord server, then Id highly recommend you join. Im sure you can find a link somewhere online, uh, or by contacting the person who who gave you this video. But long story short, its the second anniversary of, of when we founded the server. Uh, its a great place for aspiring copywriters, veteran copywriters, marketers, uh, and anyone interested in, in the tools of persuasion to, to hang out, uh, and, and debate and share opinions and $h!t posts, and many other valuable, uh, things Im sure will all agree. Now, this presentation is effectively a summary of all the important points I have, I have learned over the last, uh, few years while Ive been launching and, and building my, my career in