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- Albert Einstein said, If you cant explain it to a six-year-old, then you dont understand it yourself, and while he wasnt talking about brand messaging and website copy, boy, do we tend to overcomplicate things there. In todays video, Im talking you through the four pages that you definitely have to have on your small businesss website. By the end of this video, youll know a quick outline and be ramped up to wire-frame out and get ready to write the copy for those pages. Lets go. (uplifting music) Hey there, if we havent met, my name is Ashlyn Carter, Im a conversion copywriter brand and launch strategist for creative entrepreneurs, like you. And between the agency side of my business and teaching this stuff, I look at a lot of websites, like a whole lot. And since I primarily work with creatives and visually-prone artists, it merits being said, and Im gonna go ahead and say it, please dont throw tomatoes at me, but, no, your art does not speak for itself. Even though I
