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How to copy page in the Product Launch Press Release

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Hypothesis and welcome to PR decoded today We are going to talk about press releases because its a question I get asked a lot how to do them how not to do them what you should do and what you shouldnt do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know its difficult And I know when youre the brand owner and youre you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you arent natural writers. You dont necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What whats allowed whats not allowed? So thats what were going to talk about today how to do it how not to do it and how you can do it Lets jump in press releases I think if I had to hazard

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How do you structure a product launch press release?

The standard elements of a press release: headline, dateline, lead, body, company info, media contact information. A specific audience that its targeted to and the news articles they read. Information on why your product is worth talking about and why anyone should be excited about it.

What is a press release copy?

A press release is a piece of news or information that companies send out to inform the public and the press about something noteworthy or of material significance. Press releases are usually handled by a companys public relations (PR) department.

Can you copy directly from a press release?

When a journalist references a press release word-for-word as their own article without citation, this is plagiarism.

What are the 7 steps to writing a press release?

How To Write a Press Release: 7 Steps Find Ways To Be Newsworthy. Write Your Press Release Headline. Craft Your Lead. Write Your Body Paragraphs. Include Supporting Quotes. Write Your Boilerplate Text. Add Media Contact Details. Bonus: Use a PR distribution service.

How do you write a press release for a product launch?

Introduction: Talk about the new product, its USP, and its launch date in the introductory paragraph of your press release. Give your readers all the essential information they came for. Body: The first 250 words of a press release should contain all the relevant information and be SEO-optimized for it to perform well.

How do you write a copy of a product launch?

What are the most important considerations for writing copy in a new product launch? Know your audience. Define your value proposition. Write with benefits, not features. Use storytelling techniques. Optimize for readability and clarity. Test and refine your copy. Heres what else to consider.

What are the 7 parts of a press release?

The seven parts of a press release include the headline, dateline, introduction (lead or lead-in), body, boilerplate, call to action (CTA), and contact information. The body contains the key takeaways and the quote in our list above.

How do you structure a press release?

By following this format, you can write a release that tells your story and helps you get press coverage. Write a clear, captivating headline. Include the release date and your location. Quickly tell them what they need to know. Then give more context. Be honest and unbiased. Eliminate industry jargon.

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