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[Music] the business model generation is actually a collaboration of work from 470 entrepreneurs professors and CEOs from 45 countries what they were able to do was to break down any business model into the essential nine building blocks that make up any business one of their pieces of advice is to use visuals to better communicate your business so to show you what the business model canvas is and how you two can use visuals lets go through one together and instead of going through something obscure like a tech business lets just start with something simple like Sammi super sandwich shop so lets say Sammi is tired of eating at fast food joints because of their lowquality food so Sammy decides that this is what he wants to change and to provide people with great tasting organic sandwiches this is samis value proposition next Sammy has to decide who is customers are naturally organic food is expensive so Sammy could only cater to people with a lot of money but Sammy wants to provide
