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Hi, my name is Finla. Today Im going to teach you how to write effective, engaging, creative copy for your push and in-app notification strategy. Im going to do this by showing you some examples of what does and doesnt work and how you can improve on this. So lets get into it. As we know, push notifications are a great way of re-engaging your app users, moving them down the funnel, bringing them back into your app. However, if youre creating copy that is not relevant to each individual user and its not interesting, you could be driving your users away causing them to opt-out of push and also, even worse, deleting your app. Lets look at these top tips of how to create interesting copy and what you should do. Make sure you stay focused on adding value to your user. Be concise, keep them short and snappy and also build rapport, build that relationship with your users. Things to avoid. Avoid using all caps. It seems like youre shouting at your users if you send a push notificatio