Copy letter in the Nonprofit Press Release in a few clicks

Aug 6th, 2022
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How to copy letter in the Nonprofit Press Release

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Hypothesis and welcome to PR decoded today We are going to talk about press releases because its a question I get asked a lot how to do them how not to do them what you should do and what you shouldnt do I will link below to a cheat sheet that I created some time ago on how to create the perfect press release or how to create a press release that Gets attention. I know its difficult And I know when youre the brand owner and youre you have so much information that you need to get out there I know that sometimes Prioritizing it and keeping it concise and short in one press release can be you know Sometimes nearly impossible. Lots of you arent natural writers. You dont necessarily feel comfortable in the space will really understand You know, what are the governing rules of a press release? What whats allowed whats not allowed? So thats what were going to talk about today how to do it how not to do it and how you can do it Lets jump in press releases I think if I had to hazard

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Structure of a Press Release The headline is followed by a lead paragraph containing one or two key sentences in which the end of a news event or story is announced first. The succeeding paragraphs make up the body of the press release and provide supporting information, followed by underlying background information.
Press releases are published specifically to relate newsworthy information to journalists. Therefore, there is no reason why a well-written press release cant be picked up and published as is. However, media outlets have fired journalists for copying and pasting a press release as an original article.
It should go without saying but a golden rule in PR is show, dont tell. Your press release should provide factual information about the product, person, or event that you are covering. Let journalists make up their minds about your news.
Companies issue press releases, which may be spread to a wider audience through the use of a newswire service, to announce newsworthy topics, such as a new product, a quarterly earnings report, an impending merger, the cast and creatives of a new Hollywood film project, or any other material information.
The essential tool to help you get your story out there Write a clear, captivating headline. Include the release date and your location. Quickly tell them what they need to know. Then give more context. Be honest and unbiased. Eliminate industry jargon. Include relevant, colorful quotes. Sign off appropriately.
Have a Good Hook. A well-written nonprofit press release needs to start with a strong opening sentence. Tell A Story. Every good nonprofit press release is, in its own way, a story. Keep It Simple. Keep It Social and Shareable. Add to Your Story. Build Relationships with Journalists. 5 Ws and 1 H. The Inverted Triangle.
The seven parts of a press release include the headline, dateline, introduction (lead or lead-in), body, boilerplate, call to action (CTA), and contact information. The body contains the key takeaways and the quote in our list above.
By brainstorming these 5 basic ideas, you will gain a starting point for your news release. Do be brief and concise. Do remember that you are writing for a target audience. Dont use slang, unpopular jargon, or complicated acronyms. Do assess the newsworthiness of a release. Dont over complicate the news release.

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