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welcome to the perfect commercial roofie proposal training this is awesome im glad youre here im daniel laxtons and you probably know me as the host of the roofing business builder podcast but im also the co-founder and the head trainer here at roofing business builder now in this short training im going to show you how to build the proposal that will close itself you ready lets get started so your proposal should be built like a sales letter but whats a sales letter well for a century now people have been using cells letters to convert prospects just with the written word and now today we can actually even add media to this proposal but strong copy is still the key so whats copy copy is like if you see an advertisement all the words is copy so its like copy writing copy just means the words that you put in to a sales letter now how can we make the perfect copy well you can review the hundred greatest sales letters of all times and get some ideas from there as you build yours