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Lorrie: I am told that if I dont have my picture identifying who is holding this John: OK, the thingwhat? Audience: When we use a photograph in our copy, we keep it up, we keep it away from the headline and the subhead Lorrie: I think youre right Audience: And then caption, caption, caption, have a caption that makes sense. John: Make the picture work for its real estate. If youre a writer, actually you are not a writer, you are being a copywriting consultant, a fellow entrepreneur Theres one way, theres a reason you might want to be lounging on the beach somewhere, and thats the picture. Thats the standard biz-op thing. Or, theres the writer thing. My picture, that Ive used, is from a 5-year-old shot of me at a seminar. Ive never bothered updating it. I just dont care that much. But having the picture is more important than not having the photo. But, its not, its only for a little bit of a reference point, really, for me. Now, if you are going to make this part o
