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So this video is designed to teach what copywriting is and how to develop this skill. I know youve had it with all these long videos that dont really teach you anything, so heres the thing: no useless introduction, just pure practical wisdom. Ready to take notes? Lets get into it! Part 1: What Is Copywriting? Copywriting is one of the most demanded skills in the marketplace right now, and it will keep this position for a long, long time. Copywriting is like selling over the phone, but instead of using your voice, and closing in person, you sell with a script. You basically use a piece of written content to persuade the reader to take action or even provoke a certain feeling. Types Of Written Content Copy can be presented in many shapes and forms, but it has the same goal: get the reader to do something. It could be an email for a marketing agency, a sales landing page for an online store that sells T-shirts, an about us page on a restaurants website, or anything else that you c