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Writing effective SMS marketing copy can make a huge impact on engagement and conversion. But copywriting can be tough. I mean, how often do any of us form a complete thought and 160 characters or less? Even if writing is your thing, writing for a text channel is not the same as writing for email. So to help you create the most effective text messages possible, Im going to walk you through what makes this amazing SMS marketing copy based on some best practices gathered from over 5000 brands. Lets get into it. Subscribers attention spans are short, so get to the point quickly to capture attention. The shorter the better. Copy between 75 to 115 characters is a sweet spot. Did I lose you? Just checking. Its the subscribers first impression of your message. Try using powerful words like explore, start, engage and short sentences. The subscribers first name will grab their attention as well. A wall of text can feel totally overwhelming and can lead to subscribers tuning out. We dont w