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- Today I wanna talk about a common issue that a lot of copywriters run in to when they start writing cold emails, which is sending a landing page when you should be sending a concise email to customers. I wanna take you into the inbox and show you this email, and lets go through how we can improve it. So heres the email thats being sent out. Off the bat, the font looks really weird. And its not just this email, if we scroll up, his entire question, Hey Alex, thanks for uploading great videos on YouTube. Well, thank you for watching them. I guess I have to make a video on the correct fonts to use in your email inbox. The answer is the default fonts. It looks like this email is scrawled on to some Dead Sea scrolls. Okay, off the bat, hi Jo, exclamation point, hope your weeks going well, I read the testimonial of Fiana on your site, with her gentle yet focused approach Jo has encouraged me to really examine my goals and get, so I would stop reading right there. Its just too much, b