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Today, Im sharing my five-step framework for writing Facebook ads to get more clicks, generate more leads and stop scrollers dead in their tracks. Keep watching. (upbeat music) If you wanna generate more leads, build more brand awareness, and get more customers in your online business, what is the number one thing you need most? If you guessed traffic you are right. And how does one get said traffic you ask? Well, there are three general sources of traffic. The first is organic traffic. So this is the kind of traffic you get through SEO, word of mouth and content marketing efforts like social media. The second is referral traffic. Now, this is when someone else promotes your business through affiliate marketing or endorsements. And the third is paid traffic. So this is when brands and businesses spend money on advertising campaigns like say purchasing Facebook ads or banner ad placements on other high traffic sites. And that is the focus of todays video, writing ads that stand out, g