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Email marketing is big business every day corporations bomber inboxes with pitches promotions and ads and its no wonder theyre keen on this form of marketing because Studies have shown that email marketing is one of the most effective ways to docHub customers for us donors now in a recent YouTube video we did with Wendy Boehm Carter of donation world we did on email marketing she shared that 40 percent of donors prefer to hear from a non-profit via email and 21 say they donated because of an email that inspired them now while corporations have the resources to hire professional email marketers non-profits often lack the same level of funding so as a result many non-profits rely on volunteers or staff members with limited experience to handle their email marketing imagine the possibilities if non-profits could utilize email like the pro so in todays video Im going to walk you through the anatomy of a clickable fundraising email that will help you stand o