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so weve got a question here from Layla about email strategy and she says I would love to know how to map out structure Etc a good email strategy and not just suggesting emails um but she actually wants to know like what the thought process is what you would send to people and what she needs to consider when crafting that entire strategy Four Points its much like any kind of copy there are people who are going to have different formulas uh different suggestions for specific step by steps that you should use as weve said many times before there is no one right answer so I always try and think about it conceptually and with email strategy in particular the thing Im always thinking of is what is the end goal of this sequence so forget about how many emails there are for a second like I dont care how long the emails are I dont care how many there are I just want to know what are we actually trying to do what is the end goal lets say for example um the end goal of this email sequence