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honestly one of the hardest parts about being an online business owner is selling so many of us have great products great ideas great passions we want to help people and change the world and make a great living for ourselves but when it comes time to writing sales copy writing that sales page we just freeze up we start to feel insecure and it feels forced and I am noticing a growing pushback towards traditional long-form sales copy that has been around since the dawn of time and especially the dawn of internet marketing and so what I thought I would do today is address this growing unrest and really unpack for you the three fundamental truths of sales copy that actually sells so you can take the pressure off and create your own voice and sell your products sell your services with confidence and with a good conscience and I even want to give you something special to make the sales copy writing process easier letamp;#39;s discuss [Applause] welcome to episode 62 of the Graham Co