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what do you need to know before you write copy to sell your stuff thats the topic of today right after this [Music] there is a triangle that helps you make sure you remember all the things that you need to know before you go and write any copy whether its an email a website copy or any words that are meant for convincing someone to take action the three things that you have to remember are the Avatar the product and the price those are key elements about anything you talk about with copy and you have to understand them well usually when copy is not persuasive enough its because youre not fully aware of one of those things the first thing is the Avatar then Avatar is basically your ideal client yes you can know their name and have a fictional character about them but actually what I care about more than anything is that you will understand what they want what do they need how do they talk and that is something that you have to be really careful when youre defining it has to be spe