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This week I am giving you an inside peek at my pre-copy writing process. Keep watching to learn my five research tips for how to write sales copy that converts like crazy. Hey guys, its Alex and coming in hot this week is another video by request. Over the past few months, many of you have commented asking me to spill the tea on how I go about the research phase of copywriting. Or in other words, how I find the best and most relevant information to add credibility, authority and accuracy to my sales copy. Now one of the biggest misconceptions about copywriting is that we just sit down and start writing the second we get a new project or client. Not true, in fact, the biggest chunk of copywriting time actually goes into research, customer mapping and market analysis before you ever start writing. Having a clear grasp of the business youre writing for and its target audience is absolutely critical to write, copy that convert. And I get it guys, when youre new to all of this, it can be
