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hello and welcome to the channel if you dont know me im dr claire lynch of the doris and bertie writing school and im on a mission to help you become a better more confident more persuasive writer and today i want to answer a question that one of my students asked me about writing business proposals and specifically business proposals thatll be read by a variety of different readers heres his question in a multi-level sales process who is my audience im a leader with a management consultancy firm and approving our work often requires multiple levels of leadership to read our work sometimes its the end user who does the reading and then recommends his pick to the buyer other times the top buyer does all the reading in cases in which a writer doesnt know exactly whom to write to how do you choose which reader you should be channeling so thats a really great question and one im sure lots of business writers can relate to so writing business proposals aimed at multiple audiences
