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- Hi, everybody! My name is Shayla with BrandChamp, a brand ambassador marketing software. We help you manage your brand ambassadors, or brand champs. So I wanted to pop on and give you a few tips about how to choose a brand champ. First of all, lets go over what is a brand champ or a brand ambassador. They are the cheerleaders for your brand. They are the people that love your brand as much as you do and wanna share and talk about it as much as they can. So Im gonna give you three places to find your ideal brand ambassador. Number one, internal ambassador. These are your own employees. A recent study found that people trust employees of customers more than they trust your PR department, your founder, or your CEO. You know people that love their job, and all they wanna do is talk about it, and the conversation always comes up, hey, what do you do? This is a great way for you employees to segue into it. So make sure that your employees have information about the product, they have acc
