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- Hi, everyone. Im attorney Aiden Durham with 180 Law Co. in Denver, Colorado, and youre watching All Up in Yo Business. (cheerful guitar instrumental) On this episode of All Up in Yo Business, were gonna talk about intellectual property, break down the four different types of intellectual property, Im gonna tell you about why it matters, and why you should care. Before we get into it, please be sure to like, subscribe, and share, and check the description for a link to download my free guide, Three Tips for Trademarking Your Brand. All right, so intellectual property. What is it? Its an intangible asset, its a thing, its a piece of property, like any other property. When were talking about intellectual property of a business, this is an asset of the business, just like the businesss real estate, or equipment, or any other asset they may have. Intellectual property is one of those assets. There are four different types of intellectual property. Copyrights, trademarks, trad
