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- Hey, everyone. Welcome back to All Up In Yo Business. Im Attorney Aiden Durham with 180 Law Co. in Colorado, and today were gonna talk about how to get a registered trademark for a standard character mark, like a business name or a slogan. (bright music) A few weeks ago, I posted a video about how to get a trademark for a business name and a logo. That video was kind of general. I talked a lot about some of the prep to go through before you submit the trademark application, like doing a trademark clearance search, making sure you have a good, strong trademark thats worth registering, some of the more procedural aspects of the trademark application in the application process, things like that. This time around, were gonna skip over a lot of that stuff and focus more on the specifics, and specifically, as they relate to doing a trademark application for a standard character mark. So if youre looking for more of an overall kind of high-level overview, then check out my video that