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- Is having a digital marketing certification really important? Should you abandon the idea of getting a digital marketing certification? Should you spend hundreds or thousands of dollars to get a certification so you can enter the market? Can you even learn digital marketing through courses? Thats a lot of questions that people have when it comes to getting started with digital marketing and making the wrong decision could mean wasting a lot of money or time. So lets see whether or not this is something thats worth considering to your own situation. The first question that you should ask yourself is why would you need to get a degree? Do you want to get a job? Do you want to run your own online business? Do you want to start a agency? Do you want to work as a freelancer? The problem with certifications is when youre learning from people that are not in the trenches youre getting this piece of paper that teaches you fundamentals, but it doesnt actually teach you how to implement