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your creatives want to develop compelling ad copy so what are the persuasive strategies they can use lets take a look at my top 20 suggestions [Music] my first fight are based on logic and well start with data and statistics next comes expert testimonial and celebrity endorsements third are public service or advice advertisements which offer advice about something important fourth is the pain and pill strategy the idea of presenting a problem and a solution to the problem and finally promotions and rewards the idea of offering something valuable to your audience if they act on your advertisements advice my second cluster is five ways to create an ad based on emotion first is to base your ads on empathy show that you understand your audience and that you understand their needs secondly appeal to positive emotions emotions but desire love compassion loyalty and duty third appeal to negative emotions like fear arguably the strongest emotion so use it with care or disgust fourth evoke s
