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Emily Probst from Modern Machine Shop explains how to write and submit a press release. Start by deciding what your press release will be about - new products, technologies, events, trade shows, mergers, etc. Press releases are a communication tool to share business news and attract attention. Be concise in your writing to help busy journalists. Sending out press releases can lead to larger stories in the manufacturing industry. Take the time to send out information about your business to potentially generate media interest.