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Growing sales through conversion rate optimization is all about two things: understanding your users’ problems and solving them! And what is the easiest way to learn about these problems? Asking your users to tell you about them! Most probably you have already tried doing that, only to find out that no-one gave any meaningful answers that could help you with your efforts. Why? Because you’re doing it the wrong way! Ditch all of your analytics and on-exit surveys and start asking this one question I’m going to tell you about today! Hi everyone! My name is Pawel Ogonowski and I'm the Ecommerce Optimization Guy. Most probably you’ve got some tools that collect data about users behavior in your online store. It may be Google Analytics or any other tool of your choice. And while I love all of these tools as they tell you „what” happened on your website, they don’t tell the full story. What they are not telling you is „why” something happened. Google Analytics might tell that 50% of your mo...