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- Website copy is one of the most important elements in digital marketing. Whenever a business is building or designing a website, typically the copy are either words on the page are left as a bit of an afterthought. The tendency is to jump in and play with layout and play with the images on the page and think about all that type of stuff. And then really leave the copy the text till the end and not treat it with much importance at all. Well, the trouble is if youve ever hired a salesperson, youll know that what that salesperson says is really important. And its exactly the same with your website. The words are how you communicate messages with your customer and actually how you persuade them to buy from you versus somebody else. In this video, were gonna be talking about how to write copy for your website. Were gonna be giving you some tips based on the work that we do here at Exposure Ninja, with our clients. And also gonna give you a quick six point checklist at the end to mak