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In this video tutorial, the presenter demonstrates how to create a web design proposal from scratch using a template that contributes to a successful freelancing business. Key points covered include the importance of an effective proposal and the components it should include. The process involves downloading a Word template, crafting the proposal, sending it to the client, and obtaining a signature. For those opting to build a proposal from scratch, the presenter outlines essential steps: obtain a clear client brief, write the proposal, send it, and follow up. Important questions for the client brief include inquiries about the client's business, target market, desired visitor actions, unique selling points, customer value, and current acquisition methods.