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In this tutorial, the host, Mel, emphasizes the importance of a compelling social media portfolio for signing clients in social media management. To aid in this process, Mel offers a free customizable social media proposal template, addressing the common issue of uninspired proposals. The video will provide a walkthrough of the template, detailing essential elements to include for effective client conversion. Mel, an owner of a multi-six-figure social media agency, aims to help other social media managers achieve similar success. The tutorial will begin with customizing the proposal template after a discovery call with potential clients.