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In this tutorial, the presenter explains how to create a web design proposal using a template from their successful freelancing business. The video covers the following key points: creating an effective proposal, understanding its components, sending it, and obtaining signatures. Viewers are advised to utilize an existing proposal template available in client manager, or to build one from scratch by gathering a clear client brief. Essential questions to ask clients include their business type, target market, desired actions for website visitors, unique selling points, average customer value, and current customer acquisition methods. The video emphasizes the importance of fully understanding the client's needs before proposing solutions.
