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In this tutorial from PR Decoded, the focus is on press releases—specifically how to create them effectively. The presenter addresses common questions about what to do and avoid when writing press releases and acknowledges the challenges brand owners face in prioritizing information. A cheat sheet for creating impactful press releases is mentioned. The tutorial emphasizes that many may not feel comfortable writing and may lack understanding of the proper rules governing press releases. The session aims to provide guidance on best practices for crafting press releases that capture attention.