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In this video, the speaker discusses the "Rule of One" learned from Michael Masterson, the chief growth strategist at Agora Publishing, a leading information seller with over a billion dollars in revenue. Masterson is credited with creating a successful acquisition strategy involving numerous copywriters who craft compelling messages. The speaker highlights Masterson's ability to consistently produce successful offers and his talent for training others, enabling individuals with no prior sales experience to write copy that generates significant revenue—up to 80 million dollars—through a single letter or message. The first concept in Masterson's book, "Great Leads," is the crucial "Rule of One."
