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In this video, Scott Bartnick, co-founder of Otter PR, discusses press release distribution. He emphasizes the importance of distributing press releases to reach a broader audience. Bartnick outlines two primary purposes for press release distribution: enhancing SEO and gaining visibility on reputable affiliate sites like Yahoo Finance and Bloomberg. By utilizing press release services, your curated story can appear on multiple platforms, allowing for increased exposure and potential traffic to your website. The goal is to effectively share your story and achieve greater recognition.