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In this video, Eric Vorniczak of eback design shares key principles for crafting effective design proposals aimed at freelancers and studio owners. He emphasizes the importance of understanding client needs and structuring proposals with clear pricing and timelines to enhance the likelihood of securing jobs. By following certain industry best practices, designers can significantly improve their chances of converting leads into actual clients. Eric also suggests having a proposal template that can streamline the process and increase job acquisition rates. He encourages viewers to subscribe for more actionable tips on branding strategy and design.