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one of the worst parts of writing copy for so many people is working on body copy people hate it its like a last thing that you do you deprioritize it you much rather work on your headline than a body copy so we thought wed bring in a bear today no we have Kira here and she Kira you have a you have a lot of good um recommendations for writing body copy I do I do so I think a good place to start is with Benefits versus features and highlighting the benefits so really tackling why your customers should care about what you do and what youve created for them okay and so an easy way to think about it is through a formula I created which is basically creating a bulleted list of the benefits and adding in after you list the benefit because and then add the feature so a really good example is a sanebox which is an email Management Service I use all the time so the benefit would be to say youll save five hours every single week because we have a new unsubscribe button and its as simple as
