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Inbound marketing is a strategy designed to attract customers by providing valuable content and personalized experiences, transforming the approach from chasing to attracting clients. It guides customers through their problem-solving journey, facilitating a seamless integration into their decision-making process. For example, on a cold winter night, a customer searching for energy-efficient heating might discover a helpful blog post, download a related ebook, and ultimately purchase a recommended smart thermostat through follow-up emails. This process illustrates how inbound marketing enhances customer experiences by leading them smoothly from information to purchase.