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In this video, Eric Vorniczak from Eback Design outlines how to create effective design proposals for freelance graphic designers and studio owners. He emphasizes the importance of understanding client needs and structuring pricing and timelines to increase the likelihood of being hired. Vorniczak discusses industry best practices for proposals that can help transform leads into clients. He also mentions the value of using a proposal template designed to improve the success rate of securing jobs. Additionally, viewers are encouraged to subscribe for more actionable tips on branding strategy and design.