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You're planning an event and seeking sponsorship, but simply sending a sponsorship package won't guarantee funding. In this video, Chris Bayliss, president and CEO of the Sponsorship Collective, shares insights on effective event sponsorship strategies, aiming to save viewers time and disappointment. Before discussing how to secure sponsorships, Bayliss emphasizes the motivations behind why companies choose to sponsor events, noting the common misconception that sponsorship is solely about logo placement on promotional materials. The video promises guidance for achieving successful sponsorships through better understanding of sponsor objectives.