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This tutorial focuses on writing and designing a business proposal effectively, based on an analysis of over 570,000 proposals sent via the PandaDoc platform. The video outlines that a proposal should consist of nine main parts and typically span six to ten pages for smaller deals (under $10,000) and can be longer for larger enterprise deals, but should never exceed 50 pages. The core components include: a cover page, cover letter, table of contents, executive summary, solution section, pricing page, About Us section, testimonials/social proof, and an agreement with a final call to action. The tutorial emphasizes tailoring these elements to suit individual industry or company needs.
