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In the Business Model Canvas tutorial using Lego as a case study, participants are encouraged to use post-its for brainstorming. Step 1 focuses on customer segments, identifying the primary audience as children, with additional segments including parents, grandparents, and retailers. Step 2 addresses value propositions, asking what problems Lego solves for each segment. For children, it offers creative playtime; for parents and grandparents, high-quality educational toys; and for retailers, it provides foot traffic and attractive store displays. Step 3 discusses revenue streams, highlighting that Lego earns money primarily from toy sales.
