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Many book marketing packages include a press release for book launches, typically featuring a headline, quote, and book details. While media attention is desirable for authors, the effectiveness of press releases in today's landscape is questioned. This video, presented by Julie the Book Broad of Book Launchers, addresses the relevance of press releases for authors. Book Launchers aids in writing, publishing, and promoting nonfiction books to significantly impact readers and enhance the author's brand, business, and revenue—all while retaining full rights and royalties. Historically, press releases gained traction in the 1990s as essential for attracting media attention.