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The speaker shares their experience of making pricing public on their website. They found that they booked nearly the same amount of work, despite fewer leads coming in, as the leads they did receive were highly qualified. Communication between inquiry and booking reduced significantly, averaging one to two emails and sometimes a call. Around 60% of couples preferred to book after a meeting, while 40% trusted the information enough to book directly. This level of trust likely stems from the speaker's established presence and video content online. Ultimately, the couples attracted are relaxed and straightforward, appreciating the transparency of seeing prices and availability on the website.
