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[Music] trying your hand at carpet weaving in an ancient Moroccan shop taking a capoeira class in Rio or a day spent fishing on a Canadian village local experiences make your trip unforgettable and your Instagram subscribers envious but from a business perspective well travel experiences are one of the least digitized segments of the travel industry with tours attractions and experiences a 170 billion dollar market only 13% of those bookings happen online in real time whats going on [Music] this is via tours website in 2002 a young travel agency back then that was the first to make tours and attractions available for booking online it was a market leader from 2000 to the early 2010s and during these years something strange happened or rather didnt happen Viator hadnt faced any formidable competition across the entire decade a rare occurrence in the world of digital tech some investors were questioning us about whether there really was a marketplace shared route Cuthbert Viator fou