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In this tutorial, Devon Dean, content director at ProjectManager.com, emphasizes the importance of personal interaction in the project proposal process. He notes that decision-makers often require communication beyond the proposal document itself to secure funding and resources. Therefore, it’s crucial for project leaders, sponsors, and champions to actively engage and lobby these decision-makers. This interaction not only increases the chances of project approval but also allows for refining the project based on insights gathered during meetings. The overall message is that effective project selling relies heavily on building relationships and understanding the needs of stakeholders.